Highlander Security Systems & Website Content and Marketing Plan
June was certainly a busy month. I have learnt so much in my short time as a Nexus (dream) team member and I’m delighted to see the future challenges I have ahead of me. In my first few months, I have obtained skills and experience that I could have never imagined! A particularly prominent project that I’ve had recently was for Highland Security Systems Ltd.
The start-up business required a new e-commerce website and a marketing plan so I was assigned the task of producing content for their website and a robust marketing plan to support their business performance in the next year. This involves conducting a competitive analysis and I must say, no matter what business it is, it’s fascinating how much you can learn about different industries and how rivals promote their services! Whilst I’m not an expert about installing security cameras or fire alarms, I now have a better insight on the vast selection of products that are available to customers!
Creating the marketing plan also helped significantly with producing content for their newly developed website (our web designers did a grand job and our customers seem to think so too). The business seem very excited by their new business & marketing tools and we look forward to working with them in the future.
There are a few interesting projects lined up in the next few months which I’m intrigued to get started, I’ll report on those in the next few weeks.